- To handmake beautiful, high quality jewellery that we adore
- With our 'handmade in Nairobi' collection, to celebrate the skilled artistry of the Maasai tribe.
- To always give back to charities that focus on critical areas of African wildlife conservation and deprived communities in Kenya
- To be fair with every person involved in the Rhimani supply chain
- To give the customer the most awesome buying experience
- To always strive to be a planet friendly business and having a positive environmental impact